Capella BUS3030 REI Marketing Environment Worksheet

    Using what you have learned from your reading
    this week, research REI and develop a profile of its marketing environment. Use
    the REI Marketing Environment Worksheet to develop your analysis. Submit your
    worksheet to the assignment area.REI Marketing Environment Worksheet
    List the current
    characteristics of each environmental factor as they relate to REI.

    U.S. Economy
    How does the
    current U.S. economy affect REI retail operations?

    1.
    2.

    Global Economy
    How does the
    current global economy affect REI retail operations?

    1.
    2.

    Legal and Regulatory Environment
    What types of
    legal and regulatory forces affect REI in the U.S.?

    1.
    2.

    Socio-Cultural Forces
    What types of
    social and culture trends affect REI?

    1.
    2.

    Technological Forces
    What type of
    technology changes affect REI?

    1.
    2.

    Competitive forces
    are also a part of the marketing environment, and we will review those in this
    unit’s second assignment.

    PRINT
    MARKET ENVIRONMENT SCORING GUIDE
    Due
    Date: End of Unit 1.
    Percentage of Course Grade:5%.

    MARKET ENVIRONMENT SCORING GUIDE GRADING
    RUBRIC

    Criteria

    Non-performance

    Basic

    Proficient

    Distinguished

    List two of the current characteristics of the
    following environmental factor as it relates to REI: U.S. Economy.
    20%

    Does not list a characteristic of the following environmental factor,
    as it relates to REI: U.S. Economy.

    Lists a characteristic of the following environmental factor, as it
    relates to REI: U.S. Economy.

    Lists two of the current characteristics of the following
    environmental factor as it relates to REI: U.S. Economy.

    Analyzes at least two of the current characteristics of the following
    environmental factor, as it relates to REI: U.S. Economy.

    List two of the current characteristics of the
    following environmental factor, as it relates to REI: Global Economy.
    20%

    Does not list a characteristic of the following environmental factor,
    as it relates to REI: Global Economy.

    Lists a characteristic of the following environmental factor, as it
    relates to REI: Global Economy.

    Lists two of the current characteristics of the following
    environmental factor, as it relates to REI: Global Economy.

    Analyzes at least two of the current characteristics of the following
    environmental factor, as it relates to REI: Global Economy.

    List two of the current characteristics of the
    following environmental factor, as it relates to REI: Legal and Regulatory
    Environment.
    20%

    Does not list a characteristic of the following environmental factor,
    as it relates to REI: Legal and Regulatory Environment.

    Lists a characteristic of the following environmental factor, as it
    relates to REI: Legal and Regulatory Environment.

    Lists two of the current characteristics of the following
    environmental factor, as it relates to REI: Legal and Regulatory Environment.

    Analyzes at least two of the current characteristics of the following
    environmental factor, as it relates to REI:: Legal and Regulatory
    Environment.

    List two of the current characteristics of the
    following environmental factor, as it relates to REI: Socio-cultural Forces.
    20%

    Does not list a characteristic of the following environmental factor,
    as it relates to REI: Socio-cultural Forces.

    Lists a characteristic of the following environmental factor, as it
    relates to REI: Socio-cultural Forces.

    Lists two of the current characteristics of the following
    environmental factor, as it relates to REI: Socio-cultural Forces.

    Analyzes at least two of the current characteristics of the following
    environmental factor, as it relates to REI: Socio-cultural Forces.

    List two of the current characteristics of the
    following environmental factor, as it relates to REI: Technological Forces.
    20%

    Does not list a characteristic of the following environmental factor,
    as it relates to REI: Technological Forces.

    Lists a characteristic of the following environmental factor, as it
    relates to REI: Technological Forces.

    Lists two of the current characteristics of the following
    environmental factor, as it relates to REI: Technological Forces.

    Analyzes at least two of the current characteristics of the following
    environmental factor, as it relates to REI: Technological Forces.

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