devry hosp330 week 6 assignment

    Assignment – Internet Marketing PlanCreate an Internet marketing plan for your event or to market yourself as an event planner for your final project topic. Your .equella.ecollege.com/file/3c065cd4-49c2-4f45-8ee6-efc62d612f33/1/documents–hmt330_week_6_assignment.docx”>Internet Marketing Plan will provide a review of your marketing and advertising ideas.For course project information, please see the Course Project tab under Course Home.Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/184″>step-by-step instructions or watch this .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/232″>Dropbox Tutorial.See the Syllabus section “Due Dates for Assignments & Exams” for due date information.Week 6 Assignment

    Create an Internet Marketing Plan for your
    event or to market yourself as an event planner for your final project topic.
    You may refer to general guidelines described this week’s assigned text
    readings. A sample event marketing plan is posted in Doc Sharing.

    Some questions to ask include the
    following.

    How will you advertise?
    Where will you advertise?
    What is your target market?
    How much are you willing to spend on advertising for your
    event?

    The paper should be minimum of 750 words,
    APA format, using at least 3 authoritative, outside references (anonymous
    authors/web pages are not acceptable).

    Category

    Points

    Weighting

    Description

    Understanding

    20

    44%

    Demonstrate a strong grasp of creating an
    online marketing plan for an event or to advertise as an event planner. A quality paper will have a significant
    scope and depth of research to support any statements. Relevant illustration
    or examples are encouraged.

    Analysis

    20

    44%

    Apply original thought in preparing your
    paper. Apply concepts from the course material in preparing your paper. Make
    sure you cover all aspects of an online marketing plan.

    Execution

    5

    11%

    Prepare a paper that is organized,
    concise, coherent, and can be easily read and understood.

    Total

    45

    100%

    A quality online marketing plan will meet
    or exceed all the above requirements.

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