is secondary research?
can secondary research sources be found?
is primary research?
Describe and give examples of these three primary research methods:
and explain the cultural influences that affect consumer buying
and explain at the social influences that affect consumer buying behavior?
and explain the personal influences that affect consumer buying behavior?
are the steps (in order) of the consumer decision-making
is the difference between:
routinized response behavior,
limited problem solving, and
extended problem solving?
10. What is the difference
between high-involvement and low-involvement purchase decisions?
11. What are some examples
of products that would fall into those categories?
What is the difference between market
segments and target markets?
What is demographic segmentation? Name
and explain at least 5 different ways to demographically segment customers
How would you describe psychographics?
Name and explain at least 4 variables can you use to segment customers
How would you describe product-related
(behavioral) segmentation? Name and explain three variables to segment
Explain each of these criteria for
Measurable purchasing power and size
Match with marketing capabilities
Able to serve the segment
Good profit potential
What is market positioning?
Explain each of these
approaches/strategies to positioning:
How can a firm use a positioning map to
help them develop marketing strategy?
Why do companies position products?
What is the difference between
differentiated and undifferentiated marketing?
is the difference between formal and informal communication networks?
“Grapevine” is another name for what?
Describe each of the four communication barriers and how to overcome them
is the difference between encoding and decoding
is the role of feedback in successful communication?
nonverbal signals can enhance oral communication?
role does nonverbal communication play in an organization?
are some of the ethical dilemmas in communication?
are effective listening techniques?
10. What are the
differences between different aspects of non-verbal communication?
11. What are the 4 most
common barriers to communication? How can you overcome them?
12. What nonverbal signals
can enhance oral communication?
13. How would you describe
some of the cultural and communication differences with a diverse, global
14. What is active
15. Why is active listening
important to communication?
16. What issues should be
considered when planning an oral presentation?
17. What are the five most
common purposes for oral presentation?
18. How can you keep an
19. How can you evaluate
the credibility of sources?
20. What is nonverbal
21. What are some examples
of nonverbal communication?
22. How can nonverbal
communication support presentations?
23. How can nonverbal communication
24. How can visual aids
enhance an oral presentation?
25. How does your
presentation content and audience impact the organization of a presentation?
26. How can one write to
avoid cultural misunderstandings?
27. How do men and women
differ in their communication?
28. What kinds of
challenges can women encounter in traditional male-oriented cultures?