Study Questions – What is secondary research

    Study Questions:

    1. What
    is secondary research?
    2. Where
    can secondary research sources be found?
    3. What
    is primary research?
    4.
    Describe and give examples of these three primary research methods:
    a)
    observation
    b) surveys
    c)
    controlled experiments.
    5. Name
    and explain the cultural influences that affect consumer buying
    behavior?
    6. Name
    and explain at the social influences that affect consumer buying behavior?
    7. Name
    and explain the personal influences that affect consumer buying behavior?
    8. What
    are the steps (in order) of the consumer decision-making
    process?
    9. What
    is the difference between:
    a)
    routinized response behavior,
    b)
    limited problem solving, and
    c)
    extended problem solving?
    10. What is the difference
    between high-involvement and low-involvement purchase decisions?
    11. What are some examples
    of products that would fall into those categories?

    Study Questions:

    1.
    What is the difference between market
    segments and target markets?
    2.
    What is demographic segmentation? Name
    and explain at least 5 different ways to demographically segment customers
    3.
    How would you describe psychographics?
    Name and explain at least 4 variables can you use to segment customers
    4.
    How would you describe product-related
    (behavioral) segmentation? Name and explain three variables to segment
    customers
    5.
    Explain each of these criteria for
    market segments:
    a.
    Measurable purchasing power and size
    b.
    Match with marketing capabilities
    c.
    Able to serve the segment
    d.
    Good profit potential
    1.
    What is market positioning?
    2.
    Explain each of these
    approaches/strategies to positioning:
    a.
    attributes
    b.
    price/quality
    c.
    competitors
    d.
    application
    e.
    product user
    f.
    product class.
    1.
    How can a firm use a positioning map to
    help them develop marketing strategy?
    2.
    Why do companies position products?
    3.
    What is the difference between
    differentiated and undifferentiated marketing?

    Study Questions:

    1. What
    is the difference between formal and informal communication networks?
    2.
    “Grapevine” is another name for what?

    3.
    Describe each of the four communication barriers and how to overcome them
    a) noise
    and distractions,
    b)
    competing messages,
    c)
    filters, and
    d)
    channel breakdown
    4. What
    is the difference between encoding and decoding
    5. What
    is the role of feedback in successful communication?
    6. What
    nonverbal signals can enhance oral communication?
    7. What
    role does nonverbal communication play in an organization?
    8. What
    are some of the ethical dilemmas in communication?
    9. What
    are effective listening techniques?
    10. What are the
    differences between different aspects of non-verbal communication?
    11. What are the 4 most
    common barriers to communication? How can you overcome them?
    12. What nonverbal signals
    can enhance oral communication?
    13. How would you describe
    some of the cultural and communication differences with a diverse, global
    workforce?
    14. What is active
    listening?
    15. Why is active listening
    important to communication?
    16. What issues should be
    considered when planning an oral presentation?
    17. What are the five most
    common purposes for oral presentation?
    18. How can you keep an
    audience’s attention?
    19. How can you evaluate
    the credibility of sources?
    20. What is nonverbal
    communication?
    21. What are some examples
    of nonverbal communication?
    22. How can nonverbal
    communication support presentations?

    23. How can nonverbal communication
    damage presentations?
    24. How can visual aids
    enhance an oral presentation?
    25. How does your
    presentation content and audience impact the organization of a presentation?
    26. How can one write to
    avoid cultural misunderstandings?
    27. How do men and women
    differ in their communication?
    28. What kinds of
    challenges can women encounter in traditional male-oriented cultures?

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