Development of the marketing plan

    Each student will be required to develop a Plan consisting of an absolute minimum 10 to 15 pages of content, not counting title page, charts, partial pages or reference pages, using 12-point font, single spaced, in Microsoft Word format. The organizational format of the paper must follow the Sample Marketing Plan on page B-1 of the text Appendix B. At the end of each chapter there is good information regarding the creation of a Marketing Plan.

    All references used in the creation of the Plan should be detailed in a Bibliography list at the end of the paper. Papers must use at least 10 references in the work.

    In addition to the issues outlined in the sample marketing plan in Appendix B, students should also include the following:

    Sales forecast
    Market potential
    Market share
    Competitive structure
    Fixed and variable cost
    Contribution per unit
    Break even
    Cash flow requirements
    Expected ROI

    Each Marketing Plan will contain information unique to the subject being researched and there is no “perfect” sample plan to review, however the format of the Plan should follow the standard format outlined in these instructions.

    During the term, the student should email the Instructor with any questions regarding the development of the Marketing Plan. The Plan is due on the final day of the course.

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