Brand Extension

    Brand Extension Assignment: Choose a product (**Facebook opening a marketing academy**) write a 5 page paper discussing how you would create a brand extension of that product.  Include your rationale for the brand extension.

    Areas to include:

    Brand (to include a brief background)

    Extension idea

    Ration/justification or need for the new idea relate the idea back to  the companies mission statement

    Target market

    Marketing/launch strategy (to include pricing and channel strategy)


    Ethical considerations

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