Describe the main line of business of the firm

    Describe the main line of business of the firm

    Principles of Marketing

    The Analysis

    Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

    Describe the main line of business of the company.

    Name 4 of the countries in which the company operates.

    Explain in detail the implementation of the 4 Ps marketing mix concept by the company, including the following:

    Describe any differences observed in the implementation of this concept from one country to another.

    Target market
    Product strategy
    Distribution strategy
    Communication strategy
    Pricing strategy
    This assignment will be assessed using additional criteria provided here.

    Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3-4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion.

    Title page: Remember to include the running head and the title in all capital letters.

    Abstract: This should be a summary of your paper, not an introduction. Begin writing in third person voice.

    Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12 point Times New Roman or 12 point Courier in regular black type. Do not use color, bold type, or italics, except as required for APA headings and references. The deliverable length of the body of your paper for this assignment is 3-4 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.

    Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format, using appropriate spacing, hang indention, italics, and upper and lower case as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations that are used in the paper. Every referenced item must have a corresponding in-text citation.

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