Week 4 module 4: EBAY: Company Analysis and Questions
Include the following in your company analysis:
One-page abstract of the case.
Historical background of the company (3-5 pages) (This section must be updated and corrected based on the Professorâ€™s review in Assignment #1.)
Answer the following questions in full detail (minimum of 3 pages per question, i.e. question #1 must be a minimum of 3 pages, as is the same requirement for each question number–the final paper is typically 25+ pages) updating all information through research: (Reminder the definition of minimum = Grade C.)
Discuss the distinguishing features (Market size, Market growth rate, Industry strength, etc.) of the industry that the company is in. (This section must be updated and corrected based on the Professorâ€™s review in Assignment #1.)
Discuss the competition within the industry. Who are the main players? How intense is the rivalry? How attractive is the industry? What factors are critical to competing successfully in the industry? Porter’s Model of Competition must be used in this section
Discuss how the industry is changing?
What is this organization’s strategy to compete? Is the strategy working? Perform a complete, fully developed with explanations, SWOT analysis. (A minimum of eight components for element of SWOT, along with the identification and justification of the UT: Ultimate Threat is required: 8 components for each SWOT element=C, 11=B, 14=A). (This section must be updated and corrected based on the Professorâ€™s review in Assignment #2.)
Perform a financial analysis based on all current information available. Include in this analysis, a full comparison of the respective companyâ€™s financial statements to their top three publicly traded competitors.
Provide your recommendations (a minimum of eight=C, 11=B, 14=A) and a plan of action.