HSA525 – Assignment 1: SWOT Analysis

    HSA525 – Assignment 1: SWOT Analysis
    Assignment 1: SWOT Analysis   
    Due Week 3 and worth 200 points   
    What is a SWOT analysis? The SWOT is an organizational performance tool used to conduct a
    situation analysis. The acronym SWOT stands for the following factors:  
    Strengths – internal factors that leverage organizational performance  
    Weaknesses – internal factors that will affect the health care organization (cost, quality,
    etc.)  
    Opportunities – external factors that improve initiatives for the organization  
    Threats – external factors that could negatively affect organizational performance  
    The SWOT analysis should match the organization’s resources and capabilities to the
    competitive environment in which it operates. The analysis should help guide the organization’s
    formulation and selection of strategy. The SWOT analysis framework is often represented in a 2
    x 2 matrix. (See template below.) Strengths and weaknesses are internal to the company and
    can be directly managed by it, while opportunities and threats are external (meaning the
    company can only anticipate and react to them).  
    Using the health care companies selected in Week 1, create a slide presentation with no more
    than 12 slides (with bullets) and note pages that include the following (Note: Use the bullets
    below to help you structure your presentation): 
     The first slides should introduce your companies and why you chose them. 
     Include your completed SWOT diagrams (one for each company).  
     Include a comparison of each company’s SWOT.  
     Identify a minimum of three factors that affect each firm’s environment. You must
    include the internal and external environments (e.g., resources, market, competitors,
    geographical, global) in each factor. Rate the top two concerns, based on your
    professional experience.     
     Assess and provide recommendations that will:  
    1. enhance the strengths,  
    2. minimize the weaknesses,  
    3. maximize the opportunities, and  
    4. overcome the threats.  
    HSA525 – Assignment 1: SWOT Analysis
     Assume you are meeting with your internal or external stakeholders. Create a
    Stakeholders Recommendation in which you:   
     Summarize your SWOT analysis to the stakeholder selected.   
     Provide short-term recommendations.    
     Include two or more references to support your rationale.   
    Extra Credit (15 points): You may earn up to 15 points of extra credit for submitting a slide
    presentation that includes either a voice or video recording in which you present your SWOT
    analysis. (This is in addition to submitting original deliverable requirements.)   
     Strengths  Weaknesses 
    Opportunities  Threats 
    Grading for this assignment will be based on answer quality, logic / organization of the
    presentation, and language and writing skills, using the following rubric.  
    Points: 200 Assignment 1: SWOT Analysis  
    Criteria   Unacceptable  
    Below 70% F  
    Fair  
    70-79% C  
    Proficient  
    80-89% B  
    Exemplary  
    90-100% A  
    1. Introduce
    your
    companies and
    what
    specifically
    drew you to
    them.
    Weight 10%
    Did not submit or
    did not introduce
    companies.
    Partially
    introduced
    companies and
    what drew you
    to them.
    Satisfactorily
    introduced
    companies and
    what drew you to
    them.
    Thoroughly
    introduced
    companies and
    what drew you to
    them.
    HSA525 – Assignment 1: SWOT Analysis
    2. Include
    SWOT
    diagrams.   
    Weight: 10%   
    Did not submit
    SWOT diagrams
    or submitted
    incomplete
    SWOT
    diagrams.  
    Partially
    completed the
    SWOT
    diagrams.  
    Satisfactorily
    completed the
    SWOT
    diagrams.  
    Thoroughly
    completed the
    SWOT diagrams.  
    3. Include
    SWOT
    comparison. 
    Weight: 10% 
    Did not submit or
    submitted
    incomplete
    SWOT
    comparison.  
    Partially
    completed the
    SWOT
    comparison.  
    Satisfactorily
    completed the
    SWOT
    comparison.  
    Thoroughly
    completed the
    SWOT
    comparison.  
    4. Identify a
    minimum of
    five factors that
    affect the firm’s
    environment.   
    Weight: 15%  
    Did not submit or
    incompletely
    identified a
    minimum of five
    factors that affect
    the firm’s
    environment. Did
    not submit or
    incompletely
    included the
    internal and
    external
    environments in
    each factor. Did
    not or
    incompletely
    rated the top two
    concerns based
    on your
    professional
    experience.     
    Partially
    identified a
    minimum of five
    factors that
    affect the firm’s
    environment.
    Partially
    included the
    internal and
    external
    environments in
    each factor.
    Partially rated
    the top two
    concerns based
    on your
    professional
    experience.       
    Satisfactorily
    identified a
    minimum of five
    factors that affect
    the firm’s
    environment.
    Satisfactorily
    included the
    internal and
    external
    environments in
    each factor.
    Satisfactorily
    rated the top two
    concerns based
    on your
    professional
    experience.       
    Thoroughly
    identified a
    minimum of five
    factors that affect
    the firm’s
    environment.
    Thoroughly
    included the
    internal and
    external
    environments in
    each factor.
    Thoroughly rated
    the top two
    concerns based on
    your professional
    experience.        
    4. Assess and
    provide
    recommendations
    that will
    enhance the
    strengths,
    minimize the
    weaknesses,
    maximize the
    opportunities,
    and overcome
    the threats of
    the
    company.   
    Weight: 20%  
    Did not submit or
    incompletely
    assessed and
    provided
    recommendations
    that will
    enhance the
    strengths,
    minimize the
    weaknesses,
    maximize the
    opportunities,
    and overcome
    the threats of the
    company.  
    Partially
    assessed and
    provided
    recommendations
    that will
    enhance the
    strengths,
    minimize the
    weaknesses,
    maximize the
    opportunities,
    and overcome
    the threats of
    the company.  
    Satisfactorily
    assessed and
    provided
    recommendations
    that will
    enhance the
    strengths,
    minimize the
    weaknesses,
    maximize the
    opportunities,
    and overcome
    the threats of the
    company.  
    Thoroughly
    assessed and
    provided
    recommendations
    that will enhance
    the strengths,
    minimize the
    weaknesses,
    maximize the
    opportunities, and
    overcome the
    threats of the
    company.  
    HSA525 – Assignment 1: SWOT Analysis
    5. Create a
    Stakeholders
    Recommendation
    in which
    you summarize
    your SWOT
    analysis to the
    stakeholder
    selected and
    provide three
    recommendations.
      
      
    Weight: 20%  
    Did not submit or
    incompletely
    created a
    Stakeholders
    Recommendation
    in which you
    summarized your
    SWOT analysis
    to the
    stakeholder
    selected and did
    not submit or
    incompletely
    provided three
    recommendations.

    Partially
    created a
    Stakeholders
    Recommendation
    in which
    you summarize
    your SWOT
    analysis to the
    stakeholder
    selected and
    partially
    provided three
    recommendations.

    Satisfactorily
    created a
    Stakeholders
    Recommendation
    in which you
    summarize your
    SWOT analysis
    to the
    stakeholder
    selected and
    satisfactorily
    provided three
    recommendations.

    Thoroughly created
    a Stakeholders
    Recommendation in
    which you
    summarize your
    SWOT analysis to
    the stakeholder
    selected and
    thoroughly provided
    three
    recommendations.  
    6. Include two
    or more
    references.  
    Weight: 5%   
    Did not provide
    references.  
    Did not meet
    the required
    number of
    references;
    some or all
    references are
    poor-quality
    choices.  
    Met number of
    required
    references; all
    references are
    high-quality
    choices.  
    Exceeded number
    of required
    references; all
    references are
    high-quality
    choices.  
    7. Clarity,
    writing
    mechanics,
    and formatting
    requirements  
    Weight: 10%  
    More than six
    errors in
    mechanics
    present. APA not
    attempted.
    Five to six
    errors in
    mechanics
    present. APA
    citation is
    attempted but
    not accurate.
    Three to four
    errors
    present. APA is
    mostly correct.
    Zero to two errors
    present. APA is
    correct.

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